Accountability
We take responsibility — individually and as a team — for doing the right thing, every time. Our guests, fellow team members, and community count on us to follow procedures, uphold safety, and act with integrity, even when no one’s watching. We hold ourselves to high standards not just because it’s required — but because it’s the right thing to do. That same commitment guides how we care for our environment and the land we operate on, ensuring Rabbit Hill remains a place future generations can enjoy.
Innovation
We embrace innovation to create a better experience for our guests, our team, and our community. From new technologies to fresh ideas, we’re not afraid to try something different. We’re not satisfied with the status quo — we stay curious, ask questions, and look for better ways to work. We know not everything will work the first time, but we learn, adapt, and keep moving forward. That’s how Rabbit Hill continues to evolve and stay ahead of the curve – Today and into the future.
Adaptability
n a climate-dependent industry, change is constant — and we’re ready for it. From shifting weather conditions to economic, social, or health-related challenges, we stay flexible and forward-focused. As the Edmonton region grows and evolves, so do we. Our team is open to change, quick to respond, and grounded in a shared goal: creating a safe and enjoyable experience for every guest, no matter what comes our way.
Passion
Passion is what brings us here — and what keeps our guests coming back. Whether it’s teaching a first-timer, keeping the lifts turning, making great food, or creating a welcoming environment, every team member plays a part in the magic of Rabbit Hill. For many of us, this is more than a job — it’s a way of life that is rooted in health, wellness, and well-being. Our connection to nature, the joy of being active outdoors, and the positive impact we have on our guests’ physical and mental health drive us every season. That shared energy connects generations of guests to Rabbit Hill, season after season.
Community
Community is at the heart of everything we do. It’s the bond we share with our team members, the relationships we build with our guests, and the way we collaborate with local charities and non-profits. We’re proud to be part of the greater Edmonton ski community, working alongside other ski areas and industry partners. We also cherish our local ties — supporting the communities where our staff live and work. Together, we create a network of care, collaboration, and support that makes Rabbit Hill more than just a resort.
